How I can help you
I started my woman owned business in 1977 being the first woman to enter this field, becoming the leader in this industry and maintain this position today. It was critical to develop my own nitch, brand and marketing style to stand out and excel in the competitive market place. I started with no employees, advertised my products typing descriptions on a few pages of black and white printed paper and mailing these price lists to my original 80 world-wide customers. Over the years and with coaching from my own SCORE mentors my company grew to have full time and part time employees and went from mailings of price lists to becoming the a pioneer company in ecommerce in the 1990's. I designed my own website having it custom built to my specific way of marketing and have continually customized and updated it over the past 20 years which resulted in it becoming the premier destination for people seeking my product and it is know to be the most user friendly ecommerce website in my field with several thousand customers (including repeats and some with me for over 3 decades) in my email marketing data base. It was time to retire in 2017 so I sold my company to a young man also using SCORE to make a business plan and to buy it! I now mentor him, and many other SCORE clients in my retirement.
Other experience includes; Becoming licensed to engage in international business; learning how to comply with complicated, non user-friendly and unfair regulations governing my trade; participating in trade and craft shows; becoming an appraiser in my industry; International marketing and business start up consultant in my industry.
I have been mentored by SCORE counselors and co-counselors since the 70's receiving help and advice, coaching, inspiration and the mental support I needed to face numerous challenges while following my dream. Because of this I now touch lives of others with tools to help them with their dreams. I now look forward to coaching SCORE clients and instructing in SCORE WORKSHOPS.
- Business start up
- Marketing; mail order, ecommerce
- Competition in the market place
- Developing your nitch
- Building ecommerce website
- Quick Books
Areas of Expertise
- Business Strategy & Planning
- Government & Regulations
- Manufacturing & Product Development
- Sales, Marketing & Public Relations
- Technical & Scientific Services
- Professional & Business Services
- Retail & Wholesale Trade