How I can help you
In 1977 I started my woman owned business. I was the first woman to enter my field. Within a few years I became the leader in this industry which is the position I maintain today. Back then it was critical to develop my own nitch, brand and marketing style to stand out and excel in the competitive market place. In the early years I had no employees. With coaching from my own SCORE mentors the company grew steadily over the years ending with a staff of full time and part time employees and a dedicated associate manager. I remember advertizing the hard way in those beginning years mailing out black and white paper price lists to 80 customers in my original client data base. Then, in the 1990's, I launched a website and was the pioneer company in e-commerce. At that time I designed the website myself and had it custom built to my specific way of marketing, and continually customized and updated it over the past 20+ years. That hard work resulted in my company and website becoming the premier destination for people seeking my product and it is still known to be the most user friendly ecommerce website in my field. My customer base grew to several thousand customers visiting often and some have been with me for 4 decades! In 2017 it was time to move on to other things. I sold my company to a young man who sought help from SCORE and successfully developed a business plan to purchase it. I now enjoy mentoring him and many other SCORE clients in my retirement.
Other experience includes; Becoming licensed to engage in international business, learning the complexity of non user-friendly and unfair regulations governing my trade; Participating in trade and craft shows; Becoming an appraiser in my industry; International marketing and business start up consultant in my industry.
I have been mentored by SCORE counselors and co-counselors since the 70's, grateful for their help, advice, coaching, inspiration and other support I needed to face numerous challenges to pursue my dream. Because of this I now touch lives of others and have tools to help them plan and become successful in their dreams. I enjoy coaching SCORE clients and instructing in SCORE WORKSHOPS.
- Business start up
- Marketing; mail order, ecommerce
- Competition in the market place
- Developing your nitch
- Building ecommerce website
- Quick Books
Areas of Expertise
- Business Strategy & Planning
- Government & Regulations
- Manufacturing & Product Development
- Sales, Marketing & Public Relations
- Technical & Scientific Services
- Professional & Business Services
- Retail & Wholesale Trade